Clubhouse hit the European news in February 2021 as one of the hottest apps in App Store. Digital content managers and web marketers are used to constantly having to deal with the new martech, apps and other web and analytics technologies they have to quickly identify and adopt, in order to keep up with the industry and optimise the work of their digital teams.

The famous innovator’s dilemma is, however, to be able to find the time and resources to explore the new technologies and at the same time to successfully exploit and build on the business as usual operations…


I recently bought an apartment and, once I walked in as the owner for the first time, I realised how much I had to do. I am a first-time buyer with no previous experience on the matter. This thought alone can be somewhat daunting or overwhelming and, since it is supposed to be my home for quite a while, I want it done right. But where to begin? Luckily enough, the mindset and processes I use daily at work came to the rescue.

From the very beginning, as things were gaining momentum, I noticed how there’s very little difference between…


For over a decade now, 24/7 Support has been part of the services we provide to our customers. We started from the ground up offering this service to a single client, and over time it has become more and more important and in demand with the majority of our clients.

A few weeks back I attended a day long seminar about incident response run by PagerDuty. The information they shared with the audience was invaluable and very well presented, and for the most part it validated my own experience and knowledge on the matter. …


Progress Sitefinity is a content management and marketing analytics platform designed to create a great customer experience. Many businesses see Sitefinity DXP as a natural next step up from an open-source solution like Wordpress, to ensure their digital presence is scalable and secure.

Today we are talking to one of our Project Managers, Hilary, to learn more about how easy it is to learn the Sitefinity content management system and what her favourite features of the CMS are.

How easy is it to learn Sitefinity as a PM?

Overall, I found it quite easy to learn Sitefinity. I was the Project Manager for a client who was using Sitefinity, so…


What is .net core?

ASP.NET Core is a new version of the ASP.NET Framework which is now free, open source and cross platform, it is a modernisation of the ASP.NET framework with a heavy emphasis on performance.

What is the Sitefinity .net core renderer?

With the .net core renderer, Sitefinity is moving to a 3 Tier architecture instead of 2. This is achieved by separating the frontend of the website to it’s own rendering app. The new structure looks like:


The IAB (Europe and UK) have worked jointly to publish new guidance on best practices for conducting Data Protection Impact Assessments (DPIAs) in accordance with the requirements of the EU’s General Data Protection Regulation (GDPR).i The guidance is not jurisdiction specific, and it is not intended as a paint-by-numbers approach to conducting assessments. Instead, is designed to help mainly digital advertising technology companies (understood in the broadest possible sense of the term — from ad tech developers to agencies using their products, and all the shadings in between) build a DPIA process into their product lifecycles.

I begin by surveying…


We are arriving at a crossroads with respect to regulation and digital marketing. It should be clear by now to anyone who works in digital marketing (and digital communications more broadly) that regulation will play an increasing role in their lives. It seems to me there are two responses to this situation, one useful, the other not.

I will start with the wrong kind of response: ignoring the challenge. This response is not feasible. If we take a look at one of the key drivers for regulation it is the use of personal data. …


When analyzing the results from our latest “ 10 opinions for 2021 “ report, where we talked to 10 digital leaders of Ireland’s largest companies, we saw that one common theme that leaders chose to highlight as their learning from 2020 and the goal for 2021 was the network effect. This is why, today I decided to look into what network effect really is and why it is so important when building your digital presence in the 21st century.

What is the network effect?

The network effect is created when companies utilise their networks and all available means (digital marketing tools and channels) to give…


In our last SETI, we looked at what technology will become over the next decade, how Firefox stopped working with desktop web apps and lessons from Apple’s Big Sur. This month we looked at Google’s Core Web Vitals, Facebook vs Google and the Mars Exploration program.

Mars: Exploration Program

The goal of the Mars Exploration Program is to explore Mars — follow all the updates on Mars Perseverance Rover.

Virtual Travel: Drive and listen

Travel to countries across the globe and listen to their local radio stations. …


Workshops are a great way to collaborate and align on ideas, problems and solutions. Until last year, almost all the workshops we facilitated were done in person. Since then, we have had to reconsider how we can achieve the same outcomes remotely.

After some trial and error with remote workshopping, I’ve put together some tips for achieving success.

Preparation

It’s stating the obvious, but preparation is key. For remote workshops, it makes sense to over-prepare.

Goals and agenda

Firstly, as with in-person workshops, define the goal, what is the desired outcome of the workshop? …

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